As long as advertising has existed, there has been the argument about which drives consumers to buy more: the persuasiveness of the advertiser in convincing the consumer to buy, or the passion of the consumer for helping spread the brand. Video is an important persuasive tool. Not only do you get to engage viewers more …
Recently I was called by a real estate agency to do some consulting for them. The lead agent/owner wants his agents to make short videos they can shoot quickly and upload to the agency’s website, with the idea being prospective buyers can get a virtual tour with a real agent. He has the right idea. …
I think we’re past this now: we know YouTube and online video are important. Are you ensuring that your business is benefiting from these tools? Here’s a checklist to get you going. YOUTUBE PROFILE Brand your channel Choose a user name that fits your business, preferably your business’s name or an easy to remember version …
When a client recently called me for some video consultation, I did my usual “What are you goals?” speech to them to learn what exactly they wanted to accomplish using video. I learned from this real estate agency that they were interested in short, basic, quick-and-dirty videos they could put on their website to show …